In this research, we will try to show to what extent the competitive environment in the knowledge era and\nthe extrinsic individual motivation of innovative entrepreneurs could enhance technological innovation in newlyestablished\nenterprises. A study on a sample of 105 new Tunisian enterprises deemed innovative in a national\nand regional innovative economic environment revealed 'the following: The nature of the market demand and\nthe dissemination of knowledge by firms have a positive effect on the improvement of technological innovation,\nwhile efforts to adapt to market changes, the entrepreneurs' motivation extrinsic system to innovate, the state of\ncompetition and the evolution of that market had no effect on it.
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